Meta partners with Midjourney on AI image and video models | TechCrunch

Discover the most recent developments within the Crypto area. This article dives into: “Meta partners with Midjourney on AI image and video models | TechCrunch”.

Meta is partnering with Midjourney to license the startup’s AI image and video era expertise, Meta Chief AI Officer Alexandr Wang introduced Friday in a publish on Threads. Wang says Meta’s analysis groups will collaborate with Midjourney to carry its expertise into future AI models and merchandise.

“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” Wang stated. “This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.”

The Midjourney partnership might assist Meta develop merchandise that compete with industry-leading AI image and video models, similar to OpenAI’s Sora, Black Forest Lab’s Flux, and Google’s Veo. Last yr, Meta rolled out its personal AI image era software, Imagine, into a number of of its merchandise, together with Facebook, Instagram, and Messenger. Meta additionally has an AI video era software, Movie Gen, that enables customers to create movies from prompts.

The licensing settlement with Midjourney marks Meta’s newest deal to get forward within the AI race. Earlier this yr, CEO Mark Zuckerberg went on a hiring spree for AI expertise, providing some researchers compensation packages value upwards of $100 million. The social media large additionally invested $14 billion in Scale AI, and acquired the AI voice startup Play AI.

Meta has held talks with a number of different main AI labs about different acquisitions, and Zuckerberg even spoke with Elon Musk about becoming a member of his $97 billion takeover bid of OpenAI (Meta finally didn’t be part of the supply, and OpenAI denied Musk’s bid).

While the phrases of Meta’s deal with Midjourney stay unknown, the startup’s CEO, David Holz, stated in a publish on X that his firm stays impartial with no traders; Midjourney is without doubt one of the few main AI mannequin builders that has by no means taken on outdoors funding. At one level, Meta talked with Midjourney about buying the startup, in keeping with Upstarts Media.

Midjourney was based in 2022 and shortly turned a frontrunner within the AI image era area for its life like, distinctive fashion. By 2023, the startup was reportedly on tempo to generate $200 million in income. The startup sells subscriptions beginning at $10 monthly. It presents pricier tiers, which supply extra AI image generations, that price as a lot as $120 monthly. In June, the startup launched its first AI video mannequin, V1.

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Meta’s partnership with Midjourney comes simply two months after the startup was sued by Disney and Universal, alleging that it educated AI image models on copyrighted works. Several AI mannequin builders — together with Meta — face comparable allegations from copyright holders, nonetheless, current courtroom circumstances pertaining to AI coaching knowledge have sided with tech firms.

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